CLIENT: PNI
CAMPAIGN: YOU HAVE PNI
CATEGORY: BROADCAST, ONLINE
REAL PEOPLE, REAL CARE
We asked PNI patients to share their diagnosis on camera. No scripts, no actors - just real people sharing their struggle. Through their candid and emotional testimonials, they reveal what makes the Pacific Neuroscience Institute unique: a place where world-class care meets genuine human connection.
REAL STORIES STOP THE SCROLLING
By strategically repurposing content for socials and digitals, we were able to share these powerful moments with PNI’s entire community. Completely unfiltered and unscripted.
A FULL SUITE OF ASSETS
With a commercial launch like this, PNI needed a plethora of animations, gifs, and photography to use for landing pages as well as endcards.
RESULTS
These intimate moments inspired action. Driving significant new patient inquiries, with viewers actively seeking care at PNI after connecting with these powerful stories. By breaking traditional healthcare marketing barriers, we created a pathway to treatment.