CLIENT: CINNATE CANINE
CAMPAIGN: BRAND
CATEGORY: SOCIAL, ONLINE, PROGRAM
STARTED FRESH, BECAME AN AUTHORITY
The Goal:
Joe at Cinnate Canine had already mastered the in-person training game, with championships and awards to prove it. But he wanted to level up by bringing his top-tier training to the digital world. The mission? Take his competition-winning expertise and create a platform that clicks with dog owners everywhere.
The Game Plan:
Our approach was intentional and focused. First, we developed a social strategy that authentically highlights Joe's expertise—blending entertainment with practical training insights that resonate with everyday dog owners.
Next, we designed a comprehensive online platform. We created an ecosystem of high-quality training videos, live sessions, and an engaged community space, making championship-caliber training accessible whether you're at home or on the go. From basic obedience to advanced techniques, we built a digital experience that delivers real results.
VIRAL IMPACT AT SCALE
By mixing educational tips, entertaining moments, community wins, and jaw-dropping transformations - all while keeping the content flowing daily - we turned Joe's expertise into must-watch content. Our data driven approach helped us crack the code on what makes dog owners stop scrolling and start engaging, transforming Cinnate Canine into a social media powerhouse.
Education
Entertainment
Community
Transformations
CINNATECANINE.COM
We built Cinnate Canine's online platform from the ground up, carefully designing every touchpoint of the digital training experience. Our team produced over 100 professionally filmed training lessons, capturing Joe's expertise across multiple locations and real-world scenarios. We developed a custom website that makes accessing professional training intuitive—from structured program pathways to on-demand seminars.
The platform seamlessly integrates course content, community features, and live training capabilities, while our photography and cinematography bring Joe's hands-on teaching style to life.
TRAINING COURSES
VIRTUAL COACHING
ONLINE COMMUNITY
LIVE WORKSHOPS
WE NEVER LET UP ON SOCIALS
RESULTS
From zero to 33,000+ engaged followers in 12 months, with viral hits becoming the norm. Our training platform now hosts over 1,000 active members with a 92% retention rate - proving that championship-level dog training can thrive in the digital space. What started as a vision for online training has become a vibrant community of success stories and transformed relationships between dogs and their owners.