CLIENT: ONE SOMA
CAMPAIGN: BRAND
CATEGORY: SOCIAL, BRAND DESIGN
THE ONE SOMA JOURNEY
One Soma, founded by Isabel Kelly in Los Angeles, is a nontraditional wellness brand at represents a unification of mind and body, where healing extends beyond the treatment into community, giving, product, and storytelling. Through her innovative approach to bodywork and natural products like The Balm, Isabel both fosters and inspires her community to move freely and live without limitation.
Our work with One Soma spanned brand identity, product development, social strategy, photography direction, and experiential events—creating a cohesive ecosystem that brings her healing philosophy to a wider audience.
We created a series of intimate commercials that are mindful, intentional, and deeply authentic. Each shot tells part of the story: healing hands working with purpose, The Balm catching natural light among desert stones, and moments of transformation.
Take a look at some of our favorite moments below. ⤵
NATURAL GROWTH, REAL CONNECTION
The strategy was organic: showcase One Soma’s authentic approach to healing and let the community grow naturally. Our content mix balanced education, aesthetics, and bite-sized bodywork tips. Every post reinforced Isabel's philosophy that wellness is about empowering people to move freely and live fully.
ORGANIC SOCIALS
CLIENT TESTIMONIALS
AN ELEVTED HEALING EXPERIENCE
Inspired by California's healing landscape, we crafted a strong, serene, and intentional visual experience. The system unites earth-toned palettes, considered typography, and natural imagery to embody One Soma's holistic approach to wellness.
Every element, from the elegant weight of Scotch Display, the design of the logo, to the warm depth of forest greens and desert stones, works in harmony to represent One Soma’s values.
Take a look at our brand foundation. ⤵
COMMUNITY IN PRACTICE
One Soma is a hub where healing is part of a community. Through pop-up events, collaborative sessions, and intimate workshops, One Soma has become a natural gathering point for LA's wellness seekers.
A RECORD-BREAKING MOMENT
At the Same Same But Different Festival, we put together a shared experience with an ambitious goal: breaking the Guinness World Record for the longest massage train.
Decked out in custom One Soma shirts, festivalgoers joined together in a flowing massage line, embodying One Soma’s belief that wellness grows stronger through community.
RESULTS
Our work spanned complete brand identity, product launch, social media growth, commercial production, and community events – including a 2000-person massage train world record attempt. The results? The Balm consistently sells out, the social following grew by 150%, and One Soma has become a cornerstone of LA's wellness community.