CAMPAIGN: LEARN SOMETHING NEW
CLIENT: THE NEW SCHOOL
CATEGORY: OLV, SOCIAL
INCREASED ENROLLMENT THROUGH SPOTLIGHTING WORLDLY INITIATIVES.
Integrating real-world problems has been proven to boost college students’ success when starting a career. That’s why The New School is tackling the world's most pressing needs with forward-thinking solutions. How? By cultivating a new generation of thinkers and doers, equipped to make the world a more equitable one.
We created a video content series around the pillar of Learn Something New to democratize all that The New School has to offer its students and the future world.
Our approach was a synergy of academia and creativity.
Collaborating with The New School’s renowned international scholars and artists, we embarked on creating immersive virtual experiences. This included films, photography, music, and programs, each tailored to echo the educational ethos and purpose of the respective professors.
We delved into conducting in-depth interviews and social research, laying the foundation for an authentic portrayal of their pioneering work.
THE SPLASH
The New School is a place where many individuals from all walks of life gather. Everyone has their own unique talents and disciplines. We documented each of their stories from their own perspective.
From parents, alumni, faculty, and students. These are their stories.
This one outperformed…
We tested two posts.
SO WE MADE THIS AS A RESULT
