CLIENT: MATFER BOURGEAT
CAMPAIGN: CARBON STEEL PAN, 2025 CATALOGUE
CATEGORY: PAID SOCIAL + ONLINE + PHOTO + PRINT
FROM HUMBLE BEGINNINGS TO MICHELIN STARS
French family owned company, Matfer Bourgeat, has been a leader in the professional culinary industry for over 200 years. Their products are mainly for commercial kitchens, but Matfer reserves a selection of their high end cookware to sell to the at home enthusiast. We worked with them – and some incredible celebrity chefs – to highlight their newest carbon black steel pan to showcase its high performance, versatility, and durability. We shot some original commercials, made social posts and ad campaigns. We also shot their 2025 catalog, capturing how master craftspeople work with exceptional tools. Along the way, we got to sample plenty of divine delectables.
CHEF’S KISS
We worked with celebrity chefs, Amaury Guichon, Naomi Pomeroy, and Jon Harris to demonstrate the superiority of Matfer’s product. These guys showed us how it’s really done.
MISE EN PLACE
Everything in it’s place! We helped launch Matfer’s microsites and stores by shooting and producing all videos, promotions and product photography for the Black Steel Pan making a buzz in the culinary scene and even awarding Matfer a Test Kitchen award!
ON DECK
We supported the launch with how to’s, social videos, product and plating photography, and a digital ad campaign.
Paid Social + Phtography
At Artelice Patisserie, we captured their master pastry chefs in genuine moments of creation - flour in the air, chocolate on the counter, and Matfer Bourgeat tools moving with practiced precision. From the bustling kitchen to the elegant storefront display, we captured the perfect balance of artistry and equipment
Pasjolie's kitchen bursts with the energy of a professional restaurant in its element. We caught the dance of service. The controlled intensity of Chef Dave commanding stations and the orchestrated chaos that turns raw ingredients into culinary excellence. Here, each dish is a collaboration between skilled hands and trusted tools.
RESULTS
The campaign reaffirmed the perception of Matfer Bourgeat as the leader in the professional culinary industry for both commercial and home use.