Yeti: Hopper Flip: Meet the leakproof, tough-as-nails, carry-the-day soft cooler.
We show how you can go off road, onto the water, and back again with this personal cooler. People who love rough outdoor sports, like surfing, rock climbing or mountain biking, turn to the Yeti Hopper Flip as their go-to cooler.
We went straight to socials.
Then straight to the consumer.
We created and designed specific media to answer any outstanding questions before the customer gets to checkout. 
And helped design apparel.
