CATEGORY: PAID SOCIAL + ONLINE + BROADCAST
CLIENT: T-MOBILE
CAMPAIGN: SANTA CALLING
2020 WAS A YEAR OF REALLY GROWN UP STUFF
A global pandemic. Schools closed. Jobs lost. And with COVID-19 case-rates surging with the onset of winter, there was a distinct possibility that the holiday reprieve kids were looking forward to would be cancelled along with everything else.We teamed up with our friends at Decoded to help maintain connection and bringing merriment to the welcome end of 2020. Together we kicked things off on social.
RATHER THAN PAID MEDIA
We put every dime towards ensuring that more kids could get time with Santa. Nevertheless, word of the partnership between T-Mobile, Santa, and parents was shared far and wide.
T-MOBILE: HOME INTERNET
But this wasn't our first soirée into the holidays with T-Mobile. There’s nothing scarier than bad home internet. That’s why T-Mobile is now offering home internet, so you never have to go through the House of Internet Horrors.
SPREADING THE NETWORK
With paid socials, commercial spots, and immersive installations.
