CATEGORY:SOCIAL, ONLINE, BRAND DESIGN
CLIENT: ONE SOMA
CAMPAIGN: BRAND
STARTED FRESH
As a footwear brand that has shaped the culture of skateboarding, BMX, snowboarding, and beyond– Van's core audience and team riders throughout history have been nothing less than legendary. For this paid social and online video campaign, we tapped into a simple observation– Legends exist as much off the board as they do on. We tapped into a whole new market with Vans ComfyCush technology at the forefront representing Vans wearers who are far from pro but utilize the brand daily. So buckle up, legends, for the first time ever posers are welcome here.
The videos featured local community members often overlooked in the extreme sports community while highlighting how Vans ComfyCush shoes are their preferred choice during their legendary activities. These ComfyCushers for the campaign included various characters like The Tour Van Driver, The Skate Parent, The Gym Rat, The Filmer, and others who are loyal users of ComfyCush shoes.
SOCIAL INSIGHTS
We did some digging and found something pretty interesting - turns out, Vans is a footwear brand that's loved by all sorts of people beyond its usual core audience! From gym enthusiasts, to restaurant staff, barefoot runners, remote workers, and many more - it seems like everyone has a soft spot for these shoes.
ALL THE PAID SOCIALS
SOCIAL INSIGHTS
We did some digging and found something pretty interesting - turns out, Vans is a footwear brand that's loved by all sorts of people beyond its usual core audience! From gym enthusiasts, to restaurant staff, barefoot runners, remote workers, and many more - it seems like everyone has a soft spot for these shoes.
The videos featured local community members often overlooked in the extreme sports community while highlighting how Vans ComfyCush shoes are their preferred choice during their legendary activities. These ComfyCushers for the campaign included various characters like The Tour Van Driver, The Skate Parent, The Gym Rat, The Filmer, and others who are loyal users of ComfyCush shoes.
SOCIAL INSIGHTS
We did some digging and found something pretty interesting - turns out, Vans is a footwear brand that's loved by all sorts of people beyond its usual core audience! From gym enthusiasts, to restaurant staff, barefoot runners, remote workers, and many more - it seems like everyone has a soft spot for these shoes.
ALL THE PAID SOCIALS
RESULTS
By redefining what it means to be a 'legend' and embracing a broader audience, Vans has not only expanded its market reach but also reinforced its position as a versatile and inclusive brand. This campaign stands as a testament to the power of innovative thinking and the importance of acknowledging and celebrating every legend in the community.