LIGHTS! CAMERA! ACTION!
When one of the most influential institutions in the arts asked us to help spotlight their amazing student body, it quickly became a collaborative endeavor driven by our shared enthusiasm for art and film making. It all started with a discussion where we defined core values and addressed the importance of teamwork across multiple disciplines in the creative field.
CONNECTING WITH THE STUDENT BODY
We tested countless concepts against each other, iterated on success, and found the most effective ways to connect with The New School’s current students, future recruits, and parents.
USING DATA TO SCALE CREATIVE
Within a matter of months, The New School was a viral sensation and it was time to use what we learned to create longer and more informative pieces that we now knew would perform well for The New School while providing value to students and parents.
So when this
Outperformed this
We turned it into this
Which resulted in
DOUBLING DOWN
We went all in on a voice that was proven to work and let the students do the talking. The campaign resulted in huge lifts in new first year recruits.QUALITY PARTNERSHIP WITH A RETURN ON INVESTMENT
We worked together to create recruitment partnerships with high schools. This marketing initiative was extremely powerful with specialized courses involving the arts such as The Newark School of Fashion and Design.
AN ACADEMIC ALLIANCE
Together, we created initiatives to partner business students with design alumni. The marriage of artists and luxury management continues to be profound.