Coors Light: Restless Spirit.
Coors Light.
Inspired by the restless spirit of their fans, brewed The World’s Most Refreshing Beer to refresh them for what's next.
Rather than repurposing content.
We shot social specific to fill screens and immerse visitors. With a little foresite, we were able to ensure a unique experience to each and every person whether they were seeing Coors on their phones, through paid or organic social, or their TVs.
And for those restless spirits on the move.
We got into city streets inspiring fans to get back to nature and thirst for more.
