CLIENT: ADOBE EXPRESS CREATORS
CATEGORY: SOCIAL, ONLINE CONTENT
COLLABORATING WITH CREATORS FOR MARKET SHARE.
The Challenge
Okay, so Adobe had this cool but tricky task: win back the crowd that's been digging Canva, especially the influencers and social media buffs. They wanted to show off how Adobe Express isn't just another design tool – it's easy and fun for everyone, creatives or not.
The Game Plan
We teamed up with Adobe’s squad of super-talented graphic designers. Our mission? Craft a bunch of Adobe Express templates that vibe with each creator's style and followers. This meant hanging out with them, getting the lowdown on what they're all about, and then tailoring each template pack to fit like a glove.
We created a series of amazing, bite-sized videos featuring various creators. These videos showcase Adobe Express templates in real-life situations. For example, "Client Onboarding with @Ayelet" helps you improve your game when bringing in new clients, while "Color Theory in branding with @ColorMeCourtney" takes you on a vibrant journey into the world of color palettes. In these videos, we teach viewers how to blend and showcase colors in a way that's not just eye-catching but downright dazzling.
Check out some Express Templates we made in collaboration with Adobe Creators below. ⤵⤵ ⤵
THE CREATOR ⤵
James Barnard
Illustrator and Graphic Designer
THE TEMPLATES⤵
Nicte Cuevas
Brand Strategist, Designer, and Instructor
Andrea Casanova
Content Strategist and Content Creator
THE RESULTS
The campaign revolutionized the perception of Adobe Express as a leading tool for non-designer graphic design needs.
⤴
MARKET POSITION GROWTH
10B
VIEWS
430%
CLICK-THROUGH RATE INCREASE
UGC HITS FOR TIKTOK + REELS
The Challenge
Our journey began with a small impact we created on Adobe's primary Instagram channel. This then progressed into a larger request for creating more engaging and memorable content for their highly video-specific video-based following on @adobevideoandmotion.
The Game Plan
Instead of tasking the usual directors and social managers to create, we put video creators in the driver’s seat. By assembling a focus group of talented editors, animators, and motion experts, we gathered insights on what these video gurus wanted to see more of. From there, we shot, edited, and delivered just that by utilizing our video editors to craft bookmarkable educational content for all on social to inspire from.