CLIENT: X GAMES
CAMPAIGN: X GAMES XTREMISTS
CATEGORY: ONLINE, SOCIAL, EVENT RECAP
FOR THE XTREMISTS
Extreme sports have always been about pushing the boundaries of what’s possible, and the X Games is where legends go to break those limits and set new records.
With little time and resources, we used the most iconic moments in X Games history to create this killer spot. Our vision throughout was about highlighting those who dare to be extreme and ensuring every moment leaves its own mark.
65+ ORIGINAL VIDEOS IN 3 DAYS
Our team lives this culture. We're actual fans who understand the passion that drives X Games viewers. When game day arrived, we used that connection to our advantage. With a nimble crew and an airtight plan in place, we mapped out content for interviews, event recaps, hype videos, and everything in between. And with editors in the media tent, we were able to deliver 65+ videos on-site as the action was happening.
LIVE, DAILY RECAPS
X Games has millions of passionate fans who live for every moment of the competition. We made sure they didn't miss anything. We made end-of-day recaps, individual event highlights, and full recaps of the 3 days of excitement. All posted before the festival was even over.
When your audience is that passionate, you can't make them wait.
XTREME HIGHLIGHTS
CANDID INTERACTIONS
We interviewed athletes and sponsored artists throughout X Games. We kept them fun, and personal to give to give each person a chance to show off their personality and charm. We captured the sides of these competitors and performers that fans rarely get to see. Exactly the kind of content that works great on social and helps viewers connect with their favorite athletes beyond just the competition.
ATHLETE INTERVIEWS
MINI DOCS
EXPERIENTIAL CONTENT
X Games isn't just about the competitions. We captured the celebrity appearances, interactive installations, and all the experiences that are unique to the X Games. This content filled the missing pieces, giving viewers the full festival experience.
FULL COVERAGE PHOTOGRAPHY
EVENT SIZZLE
As soon as the games were over, we delivered the full event sizzle, capturing the full experience of the entire 3-day event. By editing strategically on-site and meticulous planning, we were able to deliver the sizzle as soon as the X Games was wrapped.
THE RESULTS
Our live coverage approach delivered content when audiences were most engaged. By editing and posting in real-time, we kept X Games trending throughout the event and proved that professional-quality content doesn't have to wait for the perfect moment.